Godrej arm aims big

his optimistic outlook, particularly in the highly competitive air conditioner segment, comes after two disappointing years for the appliance industry, which grew in single digits because of disruption caused by the GST followed by intermittent rains in the first quarter of last year.Consumer sentiment was also weak during the fesrival season. Nandi, however, pointed out indications since March have been positive in terms of the demand environment."The weather is supporting us and it will back us in the near future. Based on the weather forecast, we are expecting an elongated and a scorching summer this year. There is also a prediction of an El Nino which could result in an elongated summer. That gives us confidence that the cooling categories will do well," he said.Nandi said the appliances industry would double its growth to 10-12 per cent this year.In 2018-19, the company registered a growth of around 13 per cent which was twice the industry growth of 6-7 per cent. One of the factors which has helped the company are the product launches. Nandi said superior after-sales service proposition has also been a key differentiator that has driven its growth."We are the top service brand in the industry as certified by leading third party survey. We have the widest network and are accessible 24X7 for 365 days.," he said. DailyhuntDisclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Dailyhunt. Publisher: The Telegraphhttp://www.magcloud.com/user/btodogen